Logo design . . . . Process

Logos are basically a combination of particular sets of elements and characteristics that come together and create a distinct image that carries a pre-defined statement about a company, a sports team, a foundation etc. Hence, the logo of a company should reflects and present the essence of the values, mission and vision of the organisation it was designed to represent.

Here is the process that we have developed in order to provide answers to basic questions that are the driving factors in creating a logo or corporate ID solution:

1. The Brief
Constructing the correct brief is possibly the most critical part of the process of logo design. It is basically the fundamental part of the process of logo design that creates an understanding for the exact requirements of your organisations mission, vision in conjunction with your strategic marketing goals.

In our preliminary meeting with our clients we explore such topics as:

• your company's mission statement
• your current company image and the percieved future vision
• your target audience (Demographics & Psychographics)
• your organisations profile
• your position in the market
• your strategic objectives
• What is your unique competitive advantage (UCA)
• visual, technical and practical constraints ( number of colours,  usage
   in printed matter, online application, black and white news media etc)

Having completed the creation of the brief, we supply the client with a
"Reverse Brief". the reverse brief ensures that both us and the client are have acommon understanding of the requirements with regrad to the brief supplied. It also allowes the client to advise us of any possible changes needed.

2. Preliminary Design & development
At this stage we enter the conceptual idea phase which starts with carrying out extensive research in to the state-of-the-art with respect to clients industry and its visual representation. Having completeted this stage our design team embarks on the task of creating visuals. The budget allocated by the client to the project would specify to what extent and how many conceptual ideas are presented.

The conceptual ideas are then presented to the client in high quality digital print outs and if necessary supplie in electronic form as jpg or pdf files via e-mail.

3. Design work up
In a meeting with the client we discuss the presented visuals and ask for their feedback. We analyse their views and cooperate as a team with the client to fully absorb their input, as they would by far have a better understanding of their industry than us.

We implement the modifications and provide the clien twith semi-final visuals.
The visuals are presented as high quality digital print outs and if necessary supplie in electronic form as jpg or pdf files via e-mail.

4. Final Design
In the subsequent meeting with the client we go through the brief and the visuals provided in the "Design Work up" stage and discuss their views and feedeback thoroughly. Having absorbed their points of view our team embarks on the task of creating the final visuals for the approval of clents.

The final design is then presented to the client in high quality digital print outs and also supplied in different versions for such media as Newspapers (B&W), Online format (low resolution, fast loading file) and high resolution files for in-house printing and offset printing purposes.

. . . please visit our portfolio page to see samples of our creative work.

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